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“Can machines think?” was the question raised back in 1950 by Alan Turing while contemplating a method for assessing machine intelligence. This groundbreaking idea laid the foundation for Artificial Intelligence (“AI”), which has since evolved from a theoretical concept into a powerful force shaping industries and daily life.

This article examines the emerging legal battle between Amazon and Perplexity, triggered by Comet’s agentic shopping feature that allows users to describe their needs and delegate the entire purchasing journey to AI. Amazon has alleged that such autonomous activity violates its terms of use and constitutes unauthorised access under U.S. computer fraud laws, citing cybersecurity and user-safety concerns. Perplexity, however, characterises Comet as a lawful “user agent,” acting

The article weighs the thought that over-regulation could stifle AI innovation, while under-regulation risks eroding privacy and public trust. Striking the right balance will define how responsibly and competitively India harnesses the power of artificial intelligence in the years ahead.